Wednesday, 6 February 2008

Brain Academy!

For all you DS owners, I'm sure you've heard of the game "Brain Age". Nintendo agreed to give out millions in royalties to Dr kawainsisisih ( I don't know how to spell it ) as they used his face in the game. However, he decided to use the money for a better cause. Quite an amazing story actually..









Ryuta Kawashima, the researcher behind Nintendo's Brain Age series of games for the DS portable system, would rather be working than enjoying $11 million in royalties he could have earned from his creations.

"Not a single yen has gone in my pocket," Dr. Kawashima told the AFP in a recent interview. Kawashima, whose likeness was heavily featured in the best-selling Brain Age games, is instantly recognizable to almost 12 million gamers worldwide.

Under the terms of his agreement with his employer, Tohoku University in Japan's north-east region, Kawashima was entitled to accept half the Brain Age royalties personally. Instead, he used the proceeds to help fund $6.5 million in construction projects on Tohoku's campus.

"My hobby is work," he said. "Everyone in my family is mad at me but I tell them that if they want money, go out and earn it."

Kawashima, who strictly monitors his teenage sons' gaming time, is currently working on a four-year project to study brain development in children. He's also cooperating with Toyota to develop a car designed to keep elderly drivers alert.

I particularly like the bit where he says "My Family is mad at me". I guess there are some good people out there...

Burita




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